TYL #32: Why You Should “Start with Why” with Tracy Timm

Written by on 28 Sep 2016

Last week, we started a series on how to accomplish anything in life.

I shared an awesome piece of advice that was gifted to me by a friend.

Here's the breakdown:

  1. Know the needle you want to move.
  2. Know why you intend to move that needle.
  3. Know where you want the needle to go.
  4. Know how to move that dang needle.

And most importantly…

  1. Do the things that move that dang needle!

Put even more simply:

  1. Choose a goal.
  2. Define your “why”.
  3. Determine what “winning” looks like.
  4. Figure out what you need to do to move closer to that goal.

And of course, most importantly…


Last week, we dug a little deeper into that advice by talking about Step One: Choose a goal.

As you remember, this was no ordinary goal-setting session.

If you have not listened to that podcast, go do that now.

Rather than setting what have come to be known at SMART goals, I challenged you to set, what I like to call, stupid goals.

Crazy goals.

Outlandish goals.

Big, hairy, audacious goals.

More specifically, goals that are just “cool” to you and your life.

And I asked you to commit to that goal for the next 5 weeks while we go through this exercise.


So now that you have your very “cool” BHAG, what’s next?

In the words made famous most-recently by Simon Sinek, we have to define our “why.”

Our “why” is our reason for being. Our belief, our dream, our hope.


Not only do we have to choose and define our why, but we also have to learn why our "why" is so dang important.

See what I did there? 😉

If you don’t understand the why behind the “why” (yes, I realize that’s sooooo meta), then you will skip over this step completely. And that would be a shame, because it’s actually one of the most vital. So, without any further ado, I give you... my five reasons to "start with why" and how to define your intention so that it gives fuel to your fire.


Simon Sinek Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek Find Your Why: A Practical Guide to Discovering Purpose for You or Your Team

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